Dès Demain
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Dès demain, it's the story of two sisters!
It all started with a first time.
Alice first heard about the climate emergency when she was in fifth grade. She wrote an article in the school newspaper about the threat of an imminent submersion of the planet by a tsunami by 2030. A very dramatic piece of news, you might say, but not completely unfounded. It wasn’t until about fifteen years later that the event began to have a concrete meaning for her.
Lucille, on the other hand, first got into ecology when her mother started recycling household waste. A few years later, she moved to Montreal to study textile design, and it was a real epiphany: the idea of creating in a more conscious and sustainable way.
Through their studies, experiences and the formation of strong convictions, in 2021 they decided to leave their permanent jobs to found "Dès demain". A brand full of meaning and convictions, always with a pinch of fantasy. Attracted by the concept of "beauty", they wanted to create a distinctive graphic aesthetic for their products. This creative collaboration led to the birth of a line of reusable and washable products.
The goal is to offer well-studied alternatives to say goodbye to disposable products of daily use. And with the products of "Dès demain", only one first step is needed.
Discover their products here